Butter Smith partnered with Sanders\Wingo to refresh its brand and grow customer engagement. While the initial rebrand began before 2022, ongoing work focused on keeping the restaurant’s story vibrant—celebrating holidays, spotlighting happy hours, and crafting content that invited guests to savor every visit.
Deliverables: Social media content, website updates, menu design, restaurant collateral (banners, table tents, signage)
Agency: Sanders\Wingo
Art Directors: Ameer Carlo, Karla Maciel
Agency: Sanders\Wingo
Art Directors: Ameer Carlo, Karla Maciel
