I completed this project during my time in the Texas Creative program but it's still one of my favorite ones to show off. Not because it's flashy or was attached to a big production. but because it was one of the first times I fought for work I was passionate about.
The idea behind Brandless is (was because they've shifted a little since then) quality over name brands. The idea behind my concept was that it's the customers that make it special. Brandless provides the canvas and the customers provide the love, home, joy, etc. that make it special.
This project also gave me the opportunity to pull in one of my other passions, singing and songwriting!
Even though I'm only showcasing the videos, for this campaign, I worked on: spots (scripts), print, and social.
