With this client, I have worked on a variety of campaigns centered around affordable empathetic care and services. In 2023, I was able to participate in one of the client's first big productions for a campaign called "Share Your Chair". This concept centers around the story that the items in your chair can tell. We were able to focus on key personas in their target market to help emphasize the ways PPGT can help.
In 2024, we were able to increase the value of the production by using the photography to create a line of services campaign named "CARE".
Both of these campaigns included: spots (scripts), social, digital, print, educational materials, event collateral, and website copy.
Acknowledgments:
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Agency: Red Riding Hood Production Company
