Planned Parenthood of Greater Texas partnered with Sanders\Wingo on multiple campaigns aimed at highlighting affordable, empathetic care and services. In 2023, the “Share Your Chair” campaign used the objects found in a chair as storytelling anchors, spotlighting key personas and the many ways PPGT supports its patients. Building on that success, the 2024 “CARE” campaign extended the value of the original production, repurposing photography and messaging to showcase a broad line of services in a cohesive, approachable way.
Deliverables: Broadcast spot scripts, social media content, digital ads, print placements, educational materials, event collateral, website copy
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Agency: Red Riding Hood Production Company
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Agency: Red Riding Hood Production Company
