F*ck Around & Find Out gave sexual health messaging a bold, playful edge—encouraging people to enjoy their freedom while knowing Planned Parenthood was there with testing, treatment and judgment-free care.
Designed to feel like UGC, the campaign blended scripted concepts with improvised footage, requiring the stories and copy to evolve throughout the edit.
My Role: Campaign development, scripts, edit storytelling, social, digital and website copy.
Wellness Within began as a campaign for Planned Parenthood of Greater Texas before expanding to the Gulf Coast through a new production centered on real patient stories.
Because the footage was captured before I joined the agency, my role was to find the narrative within hours of interviews and shape those stories into a cohesive script.
My Role: Story development, scripts, social, digital, print, educational materials and website copy.
