This concept "F*ck Around & Find Out" is about being able to have freedom with your body, without worrying about spreading any illnesses. It's also about knowing there is a safe place to go even if problems arise.
This production was meant to emulate UGC content, which meant I had to help write scripts but then build stories when they gave us footage of improv! These deliverables were posted on dating sites and platforms like TikTok.
For this campaign, I worked on: spots, social, digital, and website copy
This production was meant to emulate UGC content, which meant I had to help write scripts but then build stories when they gave us footage of improv! These deliverables were posted on dating sites and platforms like TikTok.
For this campaign, I worked on: spots, social, digital, and website copy
This concept, "Wellness Within" actually started as a project for the Greater Texas branch. Once the campaign was completed, our friends in the Gulf Coast decided they wanted to buy in on the idea and do a production that tells real stories!
This production happened before my time at Sanders\Wingo, so it was my job to take the footage and create a story. I spent (many) hours listening to beautiful stories and then shaping them into a script.
For this campaign, I worked on: spots, social, digital, print, educational materials, and website copy.
