In 2025, we partnered with Tupperware to develop a campaign for a new line of glassware designed to keep cooking seamless and leftovers fresh. The product moves effortlessly from freezer to oven to microwave, combining durability with thoughtful, modern design.
The idea was to reframe the role of the product—positioning it as both canvas and catalyst. You’re the one creating, experimenting, and making something your own. This glassware simply supports that process, making it easier to move from prep to bake to serve without disruption, while keeping everything fresh for what comes next.
For this campaign I contributed: video (scripts and edit input) and copy for social, website, product packaging copy, and collateral.
