Everyone thinks they know Baltimore. B-Side revealed what they miss—the creativity, pride, rhythm and realness beneath the surface, shaped by the artists, sounds and stories that make the city feel unmistakably itself.
The campaign came to life across film, music and experiential storytelling, including a campaign film voiced by Carmelo Anthony and an original B-Side record created with Nick Woods Music and local artists.
My Role: Scripts, video storytelling, VO direction, experiential concepting, record copy and tourism messaging.
Agency: SPARK
Art Director: Matthew Bongiolatti
Additional Writers: Shea Sweeney, Michael Higgins (CD)
Production Company: Wide Angle Youth Media / Nick Woods Music
The song:
Further execution:
That idea expanded into the B-Side Record Shop, a mobile tourism experience that travels with Visit Baltimore to conventions, fairs and events. I helped shape the physical concept, write the record content and guide how the experience tells Baltimore’s story.
That idea expanded into the B-Side Record Shop, a mobile tourism experience that travels with Visit Baltimore to conventions, fairs and events. I helped shape the physical concept, write the record content and guide how the experience tells Baltimore’s story.
