Everyone thinks they know the story of Baltimore. But what they miss is the creativity, pride, rhythm and realness happening underneath the surface. We were here to set the record straight and share the B-side of Baltimore. Alongside Visit Baltimore, I helped bring the “B-Side” campaign to life across video, music and experiential storytelling. The idea was about revealing the deeper side of Baltimore, shaped by the artists, sounds and stories that make the destination feel real.
I supported scripts, video storytelling and VO direction for the campaign film, voiced by Carmelo Anthony. I also helped develop the B-Side record, created with Nick Woods Music and local artists to make a song that didn’t just represent Baltimore, but sounded like it.
Work included: scripts, video, VO direction, experiential concepting, record copy and tourism messaging.
Agency: SPARK
Art Director: Matthew Bongiolatti
Additional Writers: Shea Sweeney, Michael Higgins (CD)
Production Company: Wide Angle Youth Media / Nick Woods Music
Work included: scripts, video, VO direction, experiential concepting, record copy and tourism messaging.
Agency: SPARK
Art Director: Matthew Bongiolatti
Additional Writers: Shea Sweeney, Michael Higgins (CD)
Production Company: Wide Angle Youth Media / Nick Woods Music
The song:
Further execution:
That idea expanded into the B-Side Record Shop, a mobile tourism experience that travels with Visit Baltimore to conventions, fairs and events. I helped shape the physical concept, write the record content and guide how the experience tells Baltimore’s story.
That idea expanded into the B-Side Record Shop, a mobile tourism experience that travels with Visit Baltimore to conventions, fairs and events. I helped shape the physical concept, write the record content and guide how the experience tells Baltimore’s story.
