In 2024, Laredo, Texas set out to win over weekend wanderers with a bold new message. The Find Your Sense of Adventure campaign encouraged travelers within a 500-mile radius to discover Laredo’s hidden thrills, pairing each experience with one of the five senses to create a playful, immersive invitation.
Deliverables: Broadcast spot scripts and production, social media content, digital ads, print placements, visitor pamphlets.
FUN FACT: The team got to travel back to the city and watch the campaign be unveiled on the big screen! City Council and local officials were present to share their joy and excitement around the campaign.
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Company: Inspirado
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Company: Inspirado
