In 2024, Laredo set out to win over weekend travelers with Find Your Sense of Adventure—a campaign inviting people within a 500-mile radius to discover the city through experiences inspired by the five senses.
My Role: Campaign concepting, broadcast scripts, production, social, digital, print and visitor collateral.
The campaign was later unveiled at a local movie theater for City Council and community leaders, giving the team the chance to see the work celebrated by the city it represented.
Agency: Sanders\Wingo
Art Director: Cyndi Murray
Production Company: Inspirado
