In 2024, Laredo, Texas launched a campaign inviting travelers within a 500-mile radius to make the city their next weekend destination. The tagline, "Find Your Sense of Adventure," encourages tourists to discover unexpected thrills in this small town. It also ties into other campaign elements, where we highlight the five senses, showcasing how Laredo offers a unique, immersive experience for every visitor.
For this campaign, I worked on: spots (scripts), social, digital, print, pamphlets
