In 2023, Howdy’s Ice Cream set out to rebrand with a new name and identity while preserving its mission of joy and inclusion.
We landed on Gozo’s, from the Spanish word for joy, and the tagline Sprinkled with Joy—a celebration of the little differences that make people and communities special.
My Role: Naming, tagline development, brand concepting and website copy.
Acknowledgments:
Agency: Sanders Wingo
Art Director: Ameer Carlo & Karla Maciel
