In 2023, the partners at Howdy's Ice Cream decided that they wanted to go a different route. They wanted a new name, new colors, new logo, but the same great mission: to spread joy while creating a place of inclusivity for the community.
We got to work (I wrote many lists) and landed on the name "Gozo's". Gozo means joy in Spanish, and the tagline "Sprinkled with Joy" is meant to highlight the beautiful differences in each person, and how even little things and bring great amounts of joy.
For this campaign, I worked on: brand development (name, tagline, colors, logo), website copy
Acknowledgments:
Agency: Sanders Wingo
Art Director: Ameer Carlo & Karla Maciel
