Have you ever heard of LendingClub? Well, now they’re becoming Happen Bank.
As part of the rebrand, I helped bring the new name, voice and story to life across video, web and product pages. I wrote the launch script, helped shape the video through editing feedback, supported casting and directed VO to make sure the message felt clear, human and true to the brand.
Beyond the launch film, I also wrote website and product page content that helped explain what Happen Bank offers, from borrowing and saving to everyday financial tools.
Work included: launch script, video editing support, casting, VO direction, website copy and product page content.
Agency: SPARK
Art Director: Matthew Bongiolatti, Aiham Kara Hawa
Production Company: Slice
Agency: SPARK
Art Director: Matthew Bongiolatti, Aiham Kara Hawa
Production Company: Slice
