LendingClub was becoming Happen Bank, and the rebrand needed a new name, voice and story that felt clear, human and credible.
I helped bring the launch to life across film, web and product pages, translating the new brand into messaging that explained what Happen Bank offers and why it matters.
Check out the website: happen.com
My Role: Campaign development, launch script, casting, VO direction, video edit feedback, website copy and product page content.
Agency: SPARK
Art Director: Matthew Bongiolatti, Aiham Kara Hawa
Production Company: Slice
