In 2025, we helped bring Visit Lauderdale’s rebrand to life through Never Lose Your Splash—an idea rooted in the joy, freedom and connection people feel around water. More than a campaign, it became the emotional foundation for how the destination looks, sounds and feels across every touchpoint.
The work launched on New Year’s Eve during CNN’s broadcast with Andy Cohen and Anderson Cooper, alongside a Times Square billboard and Oculus takeover.
My Role: Campaign concepting, copy, scripts, presentations, casting, music production, on-set direction and video edits. I also voiced the campaign.
Agency: SPARK
Art Director: Ryan Montgomery
Production Company: SixTwentySix
Agency: SPARK
Art Director: Ryan Montgomery
Production Company: SixTwentySix
SPOTIFY/PANDORA SPOT:
