In 2025, we helped bring Visit Lauderdale’s rebrand to life through the “Never Lose Your Splash” campaign. At its core, the idea is about holding onto that sense of play, energy, and connection you feel around water—and carrying it with you. It positions Greater Fort Lauderdale as a place where that feeling isn’t something you visit once, but something you reconnect with again and again. As part of the destination’s larger rebrand, Never Lose Your Splash became the emotional and tonal foundation for how the brand shows up across every touchpoint. The campaign officially launched on New Year’s Eve during CNN’s broadcast with Andy Cohen and Anderson Cooper with a broadcast debut, Times Square billboard, and soon an Oculus takeover.
(I also had the honor of being the voice over for this campaign and a few other Visit Lauderdale projects)
I was involved throughout the production and even on set with clients to direct our brand photo shoot.
(I also had the honor of being the voice over for this campaign and a few other Visit Lauderdale projects)
I was involved throughout the production and even on set with clients to direct our brand photo shoot.
Beyond the campaign, we continue to support Visit Lauderdale in building awareness and creating ongoing materials that keep the brand active and consistent in market.
This work includes: newsletters, social, event collateral, brand guidelines, spots/scripts, digital, print, radio/streaming, casting, directing (video/photography)
SPOTIFY/PANDORA SPOT:
